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Increasingly, businesses have turned to social networking sites, including Facebook and Twitter, with some considerable success, in order to achieve further sales and potential customers. Many business owners go on to recruit specialist agencies or consultants to prepare their articles, blogs, posts and Tweets. The problem occurs however, when often, due to budgetary restraints, they utilise the services of a non-professional - sometimes even someone who has limited skills in spoken and written English. Alternatively, they may choose to prepare the material themselves, unaware of their level of writing ability.
The results can be catastrophic, particularly if copy is not checked. All communication sent out from businesses, whether large or small, should be checked thoroughly for spelling, grammatical errors and incorrect punctuation. To fail to do so may well result in several lost clients, whose faith in a company that cannot relay correct English will be permanently marred.
It is vital that anyone communicating written English to customers within an organisation is confident that what they are writing is absolutely accurate, regardless of whether it is a brochure, letter, email, blog post or Tweet. With competition fiercer than ever amongst businesses in the current economic climate, investment in basic skills is an excellent use of resources and certainly helps when trying to attract new customers and retain existing clients.
Can you afford to NOT have your outward communications checked for accuracy? FreshBizMarketing’s proofreading and editing services are affordable, flexible and ultimately effective. A business spends a lot of time and money attracting potential customers’ attention through its promotional material – online and offline; don’t let this be lost through a spelling mistake or missing apostrophe.
While we are based near Leeds we don't just do proofreading for Leeds businesses so wherever you are based if you would like to discuss your requirement then contact Fresh Biz Marketing now...